Five Guys: App
Problem: How do we make ordering food with your phone a fun and pleasing experience?
Insight: The visual experience of food is just as important as the taste.
Solution: Make an app with a visually rich interface and interaction.
Burger building and photo taking in one.
Five Guys burger ordering is a building process. We bring that experience to life with this application. The burger shows a visual representation of what you are ordering in real time. In addition, this app allows you to take photos and add your Five Guys food into it before you share it.
Use Case/Concept Deck
User needs :
Most reliable and functional applications still lack the most important parts in the experience, the 'pleasing' component and the 'fun' factor. These are on the top of the Hierarchy of User Needs. This application delivers on these two needs with a visually rich ordering process and a photo editing + sharing function.
I connect brands to people
I design new user experiences
for virtual and physical spaces
I believe technology
will make the world better
Problem: How do you sell a service years before it is needed?
Insight: Eye fatigue runs rampant within our target.
Solution: Give them the 'Break' they want.
Looking 20 feet away for 20 seconds every 20 minutes will help prevent eye fatigue. This app takes this recommendation further and suggests breaks based on user data.
This app helps position LensCrafters as the knowledgeable and caring source for eye-care products.
- It has to be useful
- Add value
- Engage over time
- Reach out and invite
Rapid Prototyping / Need Finding:
In sessions like this one, I will explore a person's geographic, demographic, and psychographic information. These, and other influential findings, help in the creation of something the consumer will use, and which that the brand can put their name on.
This need-finding is human centered, empathetic, systematic, and creative.
This application uses GPS and Wi-Fi data to make it contextually aware. It takes location information, calendar, tasks, and motion data to preemptively suggest taking a break, in turn resting one's eyes.
It makes the 20/20/20 break an easier habit to form.
1.0 - Persona. Demographics. Psychographics.
2.0 - Context.
3.0 - Situations. Activities. Tasks.
4.0 - Needs.
5.0 - Barriers.
6.0 - Solutions. Concepts.
7.0 - Scope.
Problem: Introduce a new Marvel character in a saturated arena of superheroes.
Insight: The idea of magical powers fascinates, yet not many have seen any.
Solution: Create enchanting and magical appearances of our heroine PAX.
A unique trait of PAX, our heroine, is that she reflects the faces around her in a shimmer-like glow.
Using AR (augmented reality), projection mapping, and real-time cloud computing, we make PAX appear and reflect an individual's visage.
The power and ubiquity of smart devices makes this possible.
Using the web technology mentioned above, a smart device’s onboard hardware allows us to bring PAX to a user's location. Orientation and movement are tracked using the smart device's accelerometer, magnetometer, and gyroscope data, which are processed by a native AR SDK, to allow movement around an augmented 3D render of PAX.
Newman (CS), Garrett (CBM), RosaLee & Josh (AD's), Sarah & Patrick (CW's), Aldo (CT)
Understanding the brand position, strategy, and product story is the first part of creating an experience.
This is followed by concepting that is technologically viable, immersive, and strategic.
Camera vision (CV) technologies make it possible for facial recognition to trigger computer actions. In this case, CV triggers photo and video renderings of the user to be superimposed on a preset message from PAX. This is possible using high-speed mobile data transfers and real-time remote computing. This is combined with native augmented reality smartphone applications and out of home installations to make PAX come to life.
Mountain HardWear: Peak
Problem: Create a value add-on with technology
Insight: Outdoor enthusiasts are attached to their gear emotionally and with the safety of their lives.
Solution: Create a branded product that will prevent the loss of gear, and instead build positive memories and experiences.
Product innovation not only has to serve a function; it also has to connect with the consumer emotionally. By preventing loss, this product reinforces the brand's position of care and knowledge.
Peak makes sure outings stay enjoyable and memorable.
Unlike the tracking tools that exist to find lost items or alert you if something is left behind, Peak is robust, low maintenance, and smart-device independent. Because Peak does not use Low Energy Bluetooth, the tags that are used on gear do not need power. This allows them to be attached to clothing that will be washed and gear that will endure the harsher elements of nature.
Smartphones and other technology devices sometimes are not invited into the outdoors; they may be off, or difficult to retrieve. This makes Peak an ideal solution to keep track of gear and prevent losing an essential piece of gear necessary to complete an outing. Peak stays true to the brand by respecting nature and limiting digital interference when it is not needed.
1- A low-maintenance high-durability passive NFC tags
2- Arduino + NFC shield
3- 3D Printed enclosure created in Cinema 4D
Aldo Padilla (CT), Brittany Heit (CT),
Duncan Hoge (CT), and Ewa Karweta (CT).
Meet my Hi-Fi Lo-Fi heart.
When I introduced I/O's to a soldering iron it was magical.
It has brains! From an Arduino to an ATTiny84 microcontroller. This brain sleeps, beats, plays, and repeats.
It was once a 3D file without form. Then Cinema 4D and I exported to a 3D printer and made it real!
I built this just because...
I Love Tech
Anything analog still has a place in my heart...
Especially bikes and cameras.
I have siblings...
and a bfff.
I sometimes wear suits...
but mostly rock outdoor gear.
1 - 6
When I was a kid, I played with everything my father owned-- his cameras, toolkits, computers, art supplies, instruments, etc. Lucky for me, he didn't mind when I broke things. This is how I learned to repair them.
In high school you couldn't find me without my Nikon SLR, a skateboard, over-sized markers, and some gadget like an infrared scrambler. I did things, made things, and signed my name to it all.
I studied engineering and liked it, but it wasn't for me. I gave a photo editing a shot – fun, but it didn’t do the trick. So, I tried graphics and IT work... It was missing things too... And then I realized I want to do everything I've always been doing as a mash-up!!! Creative technology was the elusive career I had always wanted. And this is where I now, an experience designer at your service.
I love the outdoors too.
A little more about me...
More Brandcenter projects:
Method: Collaborative, iterative, and human-centered.
Gravity: Creative computation. Ubiquitous computing. Arduino, Processing, and other tools that make things come to life in digital and physical spaces.
Tools: Omnigraffle, Axure, Adobe Creative Suite
Familiarity with: CSS, HTML, and Android Development
Strengths: Ideation. Design. XD. UX. Rapid prototyping. Usability testing. Brand strategy.
Creative Technology. Mass Communications. Advertising.
M.O.: Explore the outdoors.
Always finding, learning, and adopting new everythings.
I have a passion for learning, a lust for life, and a perplexing attention span for the beauty all around us.
My hobbies include arts, fitness, scuba, equestrian, film photography, the outdoors, and exploring everything.
From Le Blog
Tut : Arduino to ATTiny24